Develop an integrated campaign focused on Ripple milk that demonstrates Ripple’s eco-friendly philosophy.
Insight:
More and more people are opting for non-dairy milk...but pea milk? What are the benefits of that? What does drinking Ripple’s pea milk do for the environment?
Big Idea:
When I hear Ripple, I think movement. Movement means change. I used the idea of motion and taking action for the environment and came up with the campaign “Dairy-Free in Action.”
